Meet Our Financial Experts

The minds behind zepipcepit's comprehensive business budgeting solutions, bringing decades of combined experience in financial planning and analytics

Leadership That Drives Innovation

Our team combines deep financial expertise with practical business experience. Each member brings unique perspectives shaped by years of working with companies across South Africa's diverse economic landscape.

Thorne Kellaway, Chief Financial Strategist

Thorne Kellaway

Chief Financial Strategist

Thorne spent fifteen years developing budgeting frameworks for medium-sized manufacturing companies before joining zepipcepit in early 2024. His approach focuses on creating realistic financial projections that account for South Africa's unique economic challenges. What sets him apart is his ability to translate complex financial concepts into actionable strategies that business owners can actually implement.

Cash Flow Analysis Risk Assessment Strategic Planning
Priya Vashti, Director of Business Analytics

Priya Vashti

Director of Business Analytics

After working as a financial consultant for retail chains throughout Gauteng, Priya joined our team in mid-2024 with a passion for data-driven decision making. She specializes in helping businesses understand their spending patterns and identify opportunities for optimization. Her background in both traditional accounting and modern analytics tools makes her particularly effective at bridging old-school financial wisdom with contemporary business intelligence.

Data Analysis Budget Optimization Performance Metrics

How We Approach Financial Education

We believe effective budgeting isn't about restriction—it's about creating clarity and confidence in your financial decisions.

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Practical Focus

Every technique we teach has been tested in real South African business environments, not just theoretical models.

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Adaptive Methods

We recognize that economic conditions change rapidly, so our approaches emphasize flexibility over rigid formulas.

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Results Oriented

Our success is measured by how confidently our clients make financial decisions, not by complex spreadsheets they never use.